Professional Toning Care for Blonde, Silver & Gray Hair

Toning Shampoo is designed to help neutralize unwanted yellow and brassy tones while supporting softness, shine, and overall hair health. Unlike traditional toning shampoos that can leave hair feeling dry, this formula combines violet pigments with conditioning and hydrating ingredients to help maintain a brighter, cooler blonde without sacrificing manageability.

Ideal for blondes, highlighted hair, silver hair, gray hair, and clients seeking a cleaner, brighter tone between salon visits.

Key Benefits

  • Neutralizes Brassiness

    Violet pigments help counteract unwanted yellow and brassy tones, leaving blonde, highlighted, silver, and gray hair looking brighter and cooler.

  • Color-Safe & Non-Drying

    Neutralizes unwanted brassiness while helping maintain color vibrancy, softness, and shine—without the overly drying feel often associated with traditional purple shampoos.

  • Strengthens & Enhances Shine

    Features Hydrolyzed Quinoa, Pea Extract, and Panthenol to help improve condition, shine, and overall hair feel.

Neutralize Brassiness. Maintain Brightness. Support Healthy-Looking Hair.

✓ Violet Pigment Technology

✓ Brass-Reducing Formula

✓ Hydration Support

✓ Quinoa Protein

✓ Pea Peptide Extract

✓ Panthenol-Enriched

✓ Salon Professional Formula

✓ Formulated Without Known Gluten-Containing Ingredients

✓ Formulated Without Animal-Derived Ingredients

Private Label Options

  • Packaging Choices

    Available in multiple bottle sizes and closure options.

  • Custom Labeling

    Designed to support your logo, product name, and brand aesthetic.

  • Launch Support

    Guidance through product selection, packaging, and preparation.

Ready to Add Toning Shampoo to Your Line?

Let’s explore packaging, label options, and the best path to bring this formula into your brand collection.

Request Private Label Information